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Starting a Cake Decorating Business from Home

Starting a Cake Decorating Business from Home

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Author: Kathy Moore
Publisher: B.Dutton Publishing (A Division of Squires Kitchen Magazine Publishing Ltd.)
Category: Book

List Price: £12.99
Buy New: £6.50
You Save: £6.49 (50%)



New (7) Used (3) from £6.50

Avg. Customer Rating: 2.0 out of 5 stars 1 reviews
Sales Rank: 8941

Media: Paperback
Edition: 2Rev Ed
Pages: 96
Shipping Weight (lbs): 0.5
Dimensions (in): 8.2 x 5.6 x 0.2

ISBN: 1905113064
EAN: 9781905113064
ASIN: 1905113064

Publication Date: June 11, 2007
Availability: Usually dispatched within 1-2 business days
Condition: brand new book mint condition 1st class delivery

Customer Reviews:

2 out of 5 stars very yesterday very basic very obvious   April 1, 2008
 33 out of 33 found this review helpful

An easy coffee table type of book to read over a couple of evenings.
Anyone with a bit of basic commonsense will find this book very much states the obvious throughout - if you've already got this far contemplating this type of business then this book won't tell you much (if anything) you haven't considered already.
For me, the main disappointment was the only very slight mention of the web/internet and mail order. The author talks extensively about creating 'brochures', but fails to understand and therefore mention, the power of internet selling and how this affects most businesses nowadays. I came to the fast conclusion the author was probably baking in 1950 and this critical technology has passed her by. She even says something like 'everyone nowadays has a website!' but that's about it. Yes - 'efficient' businesses do, because its a critical influential thing to have with an ever increasing number of customers buying online.
Save your money - buy a book that understands 'modern day' business.


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